Bad publicity is not good publicity. It is just bad publicity.

Bad publicity is not always equal to good publicity, at least not just like that.  Bad publicity is what it is- ‘Bad publicity’.  It is bad news regarding you and your brand.   The outcome of the fiasco is what will determine if it’s good (for you or not.

Please stop misunderstanding or misjudging this popular cliché about publicity.  If something bad arises in the cause of your career, only a skilled or experienced person can help you steer it to your advantage.   A bad publicity will only become good if and only if it has been well handled and wielded to help your career or it turns out to.   Bad publicity won’t become good publicity if you don’t figure out a way to make it work out for your good.

Publicity should aid the growth of your career and not ruin it.  Bad publicity should not something to be toyed with by you- a novice.

Oftentimes, publicity is a function of your actions, whether good or bad.  And whether good or bad it should be leveraged on.  You should be careful about setting out on your own doing something radical all in the name generating publicity.  Publicity is not for you to toy with, leave it for the experts, and they are called publicists. 

The cliché ‘Bad publicity is good publicity’ I believe is from the theory, ‘Any press is good press’.

“The theory, Any press is good press, has been coined to describe situations where bad behaviour by people involved with an organization or brand has actually resulted in positive results, due to the fame and press coverage accrued by such events”.

Bad publicity could turn out really bad and you may not be lucky.

Remember, the kind of image you project is what the public will perceive of you.

It also determines the reaction of potential investors (like companies who want to endorse) and fans towards you.

 Here are few facts about publicity:

What is publicity?

  

Publicity is the deliberate attempt to manage the public's perception of a subject (you).   The direct audience for publicity is the media most important to your objectives.

Publicity focuses on gaining “earned media.” Earned media is coverage in local and mass media outlets that is not paid for, but rather is written by independent and objective reporters.  It involves television, radio, print and online interviews, press releases, press conferences and independent book reviews.

Publicity is mention in the media. Organizations usually have little control over the message in the media, at least, not as they do in advertising.  Regarding publicity, reporters and writers decide what will be said.

That’s why you can’t really control them crazy bloggers.

Who is a publicist? 

A person who works in publicity is called a publicist.   A publicist is a person whose job is to generate and manage publicity for an individual especially a celebrity.  

You can get an independent publicist who can act as a consultant to you upon an agreed period of time and money.  If you hire and pay the independent publicist, you are the direct client.

What does a publicist do for you?

As mentioned above, a publicist’s job is to generate and manage publicity for an individual especially a celebrity.  The publicist cannot wait around for the news to present opportunities.  They must also try to create their own news.

The publicist's goal is to get your information to the media in order to obtain coverage for you and your CD, show, event, etc.  "Coverage" can mean a CD review, a show review or preview, an interview feature story, a radio interview, a TV appearance, etc.