Philanthropic projects for entertainers
There are many
good examples of social responsibility in the corporate world and they vary. Some
companies demonstrate their positive social responsibility while satisfying
investor demands for profitability.
You can do the
same.
You can
demonstrate your ‘Artist Social Responsibility’ while satisfying your labels’
demand for CD sales. Having your own initiative is a good moral compass and
not impossible in today's crowded and growing entertainment industry.
Education funding
The role of
education in eradicating poverty cannot be overstated. Receiving an
education is perhaps a child’s biggest barrier to escaping poverty. Education
is the pillar for growth in future generations.
How can you intervene?
You can
intervene by providing finance to an already established organisation that is
already into education funding or be a non-financial intervener by carrying out
the initiative yourself.
In this non
financial intervention, you could adopt a school for a period of time and carry
out any or more than one of the following options:
·
Provision of a
daily mid-day meal
·
Provision of
scholarships to students
·
School Wear Accessories:
Bags
·
Supply of
School furniture (desks, chairs, etc)
·
Supply of
learning and teaching aid
·
Supply of books
·
Provision of
grants to student
·
Uniforms;
scholastic material (books, pens, etc); text books
·
Teaching
and learning aids
·
Broadband
connection
·
Provision of
water
·
Construction and
equipping of libraries
·
Provisioning of
functioning sanitation facilities i.e toilets
·
Minor
refurbishments to existing school buildings
·
Provision of
ICT and hardware, software, telecommunication channel etc
·
Payment or
establishing of free tutorial for key classes like common entrance, JSS3 Waec
and SSCE
If you want, you can brand gifts like meal packs, school accessories (e.g
school bag) and books with your brand name or initiative name.
Others options that are more bent on been a financial intervener are:
·
Provision of
incentives to teachers and school managers
·
Provisions of
staff room (office) equipment
·
Training of
personnel i.e teaching and non-teaching
·
Construction of
new classroom block(s)
·
Provision of
power or alternative power source
Here you might
have to deal with the government body or a philanthropic organisation that
handles the improvement of this sector.
Investing in your locality
This is to create positive community impact. Options are:
·
Support local
schools in any of the ways listed in the education segment above
·
Sponsor local
activities that benefit the youth of your area
·
Support worthwhile
benefits for local and regional organizations
·
Disaster relief
when the unexpected occurs
·
Assist music
artist from your locality
·
Collaborate
with local bodies to building infrastructure like water, electricity transformer,
street grading/tarring
·
Provide community
Library
Programs to Aid the Underprivileged
·
Annual end of
the year dinner (Christmas or New year) served to the poor in poor communities
especially for the children
·
Provision of regular
free meals
·
Be active in
fund raising for children's hospitals and other worthwhile causes
Health
Awareness on Genotype,
Breast cancer, AIDS cannot be overstressed
Cyber Crime
You can join in
the war against cyber crime by helping educate young people on legal money
making ways, the importance of education etc
Do the ‘write’ thing
Partner with a
professional writer, write and publish a book. Write your own story and make the book
affordable for young people so they can learn from your experiences.
Ethical Music Policies
You could
support ethical music practices by refusing to use particular words or
depicting particular messages. Besides that, you could be at the forefront of
demanding high quality and safe products for consumption.
Prison Visitation
You can visit prisons to give food, clothes, toiletries etc. Remember the
condition in our prisons is really bad.
How do you carry out your ASR Initiative?
You can execute
your own ASR initiative by tagging it as a project you intend to embark on.
This means you will need to create time for preparation and planning and also fix
a set time for this project to be carried out. You might also need to raise a team to help
carry out this project or at least delegate the preparatory process to one
person on your team.
Better still,
you could hire the service of a PR, Publicity or marketing company (like
Entertainment Ideaz) to help you handle your ASR initiative in its entirety.
How long should you carry out your ASR Initiative?
It depends on you, that is, your time and available resources.
You could go about your initiative every month, quarterly, twice a year
or yearly.
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