Find out what makes them tick
Class
They
have got class. They communicate class. Well comported. They are organized.
They look altogether and like they know what they are doing. Right from their
packaging to their delivery you can tell they are in a class of their own.
Good
Business sense
They
have a business approach to their careers and music things. They are really into music business, they don’t
just sing. Like we say in Nigeria, “they mean business”. Some of them even work
with professionals regarding different aspects of their careers that require more
seriousness and attention.
Integrity
They
do their best to earn a good name and still strive to keep this good name of
theirs. This separates them from the pack and makes organizations want to do
business with them.
Integrity
could mean: showing up (on time) for your shows, show up sane and looking
approachable, be a total brand ambassador (not like you are an ambassador to Guinness
stout and yet drinking legend extra stout in public)
They are a package
A
total/complete package they are. I mean they are a clique. They are usually booked
together due to this factor. They have built an image and a perception in the
minds of the general public that says ‘this is us’. Organizations would prefer to book a clique
that consist of like 5 artists inclusive of 2stars than book 5 different
individual artists. It saves them stress and unnecessary extra cash. And this
is a plus to the clique’s management or record label because they get gigs regularly
and their not so talented artistes get to tag along, getting exposure and hype
alongside the ones the music loving public really want.
There’s structure and
organization
There’s
seriousness. The corporate world can relate with them. They are an
entertainment company the corporate world can identify with because they look
altogether. It’s like this: a business structure
doing business with a business structure. Makes sense huh?
More importantly, they are
entertainers
They
don’t take the entertainment out. That is what they are about-entertainment. Their creativity and music is the core of
their business. They don’t forget that that’s why they are. This is because all
the structure and organization without good music or music that the music
moving public wants means -no business. Why would an organization want to do
business with them? Corporate organizations that get artists to endorse their
service or product have their own interest at heart and they approach artists
whose music is mostly loved by their consumers, artists who have a huge
influence on their consumers.
Thriving
music cliques are not made up of super humans. They are music practitioners like
you and me. They just add an extra to what they do.
Do
study the market. Study the top music cliques and find out more of what makes
them tick. Take note of this and blend it with your own uniqueness.
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