The average entertainer is an entrepreneur- he just hasn’t
realized it yet. He hasn’t realized that most of the activities he engages in and
that are geared towards moving his career forward are related to that of an entrepreneur.
An entrepreneur is:
A creator/administrator
who starts, runs or manages a business
Every activity of the music artiste, from raising capital to
showcasing his music work is creative and business wise.
A strategist with
the task of turning a business idea into reality
A music artiste is a strategist who wants to turn his idea
of pursuing his music career into reality and ensuring it makes profit.
An innovator who
market and sells his innovation
Most music artistes are innovators. They are innovative with
their music and how they communicate their music brands.
The average entertainer possesses basic qualities which also
qualify him as an entrepreneur and they are: Vision, Passion, Determination,
Creativity, Self-confidence, Flexibility, “Smarts”, and Leadership.
So, Why Not?
The Entertainer, the Entrepreneur
In an organized setting, it is the artiste who hires and
fires the manager, publicist and likes. Hence, he should learn to be the boss or key partner.
He should learn to make decisions and build
a team. He should gain knowledge on
legal matters. He should be prepared for the business part of his career. History
has taught us that it is not wise for an artiste or person of talent to leave
the entirety of the affairs and decision making in his career to his manager. An artiste should be involved in one way or
the other. He should at least have a
basic understanding of the activities that occur in his music career. A music artiste should identify and step into
his shoes of leadership, director and creator.
As an entertainer, you need to have an idea and an
understanding of what they say at these business meetings. Learn to negotiate and learn to identify what
the problem is in your career and which business solution you should embark on.
An entrepreneurial approach to your career or music business
will keep you on top of things and activities in your career. You should not be in the dark regarding the
activities that occur in your career.
The current trend of music artistes building their own teams
and flaunting their own labels is enough evidence that reveals that the average
Nigerian entertainer is entrepreneurial in nature.
Indeed, an entertainer is an entrepreneur, hence an
‘entretainer’.
Music
Business Workshops tagged ‘Entretainership Sessions’
The ‘Entretainership
Sessions’ is a Talentz Bank entrepreneurial project for entertainers. It is a series of workshops aimed at preparing
the entertainer for the music business.
The ‘entretainership
sessions’ is a virtual one for now and will hold on the ‘Talentz Bank’ blog
twice in a month; that is on the 1st and the 3rd Monday of
every month. It is according
to our mission at Talentz Bank which is ‘to help the average Nigerian music
artiste turn from talent to cash’. The key goal of these virtual workshops is to make entrepreneurs out of entertainers.
Some
of the areas of the ‘entretainership session’ will touch, ranges from finance
to image management, branding, legal,
management, music marketing and many more areas that relate to the
entertainer’s. Topics will address issues
at hand that concern the typical music artiste especially the new and upcoming
music act. Eventually he will learn:
1. To create and
promote his/her brand
2. To build a
system/structure for their music career/business
3. To protect his/her creative works
4. About management
5. How to position him/herself as an expert
and many more.
Tutors
Tutors will be
individuals who are already practicing in relevant fields in the entertainment industry,
while others are professionals in business related areas and will not hesitate
to relate them to music business for the benefit of participants.
Participants
The Talentz Bank ‘Entretainership
Sessions’ is especially for the likes of the Music Artiste, Producer and Music Manager.
It also relates to other stakeholders of
the music industry like the Publicist, Studio Engineer, PR, Beat maker, Songwriter,
Tour manager, and others.
So, fellow entretainers,
let’s make it a date. It’s the 1st
and 3rd Monday of every month on this blog: www.talentzbank.blogspot, and it’s called the
‘Entretainership Session’- music business workshops.
Twitter@talentzbank
Facebook/TalentzBank
talentzbank@yahoo.com
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