A
committed fanbase is tantamount to a successful music career. The ‘Fan factor’ is
key factor, it cannot be ignored. You
need fans...
Focus on building a fanbase first
and not an industry friend base.
If you’ve got no fans, which mean no acceptance and no recognition, then there’s no way you can be seen as relevant in the music industry. Who wants to be friends with Mr. nobody? If you command great followership, Mr. top celeb will ‘see’ you…
Focus on launching your music
and brand.
You
should be doing music. If you are still upcoming you should be doing more
music. Cook more music in the studio-
you never know which will ‘blow’ you. Carefully
build your music brand as your career proceeds. Be more concerned about making your music
better and getting it out to the right set of fans. Be more concerned about how to create a brand
identity and how to communicate it to your fans. Partying and hanging out with the ‘made’ won’t
automatically ‘make you’. When you are
on social network sites, you should be spending 80% of that time pushing your
music or networking with music business people and not only checking out what
celebs are up to. Don’t waste time
staying online for hours drooling over top celeb’s new machines or dates and daydreaming
about when it will be your turn. Yes,
check them out and aspire, but don’t waste your time trailing celebs or trying
to chat with them online. Your turn will
be when you make that hit. Do your
thing.
To be known, recognized and
accepted by the public should be your ultimate goal
This
is so that people who are yours may recognize you and connect with you. Think. Look for unusual ways of getting your music
out there. And also, work on getting the needed resources to use the mediums on
ground. When you do have some measure of
recognition, start finding out better ways to please and increase them.
Relate with your fans.
Companies
want brands (artistes) who can relate with people so as to help communicate
their brands also. This is why building and maintaining a fanbase is very
essential. Companies will only put
their money on a music brand whose brand personality and music appeals to the target
market that they want to reach.
Fan
relationship is important.
These
companies do their background check no matter what. They want to sell and make
more profit and that’s why they ask a music artiste to endorse a product or
service. It’s not that they love that music artiste. Nah, it’s strictly business.
So your own key business is to …
Please your fans always. Look for ways to make them happy.
Your
business is with your fans. They are your customers. They keep you in business.
What will you do without them? You
should find ways to please them and continue to please them. Of course, it is to
please them musically. Deliver good and quality material. Deliver.
Esther
Twitter@talentzbank
Facebook/TalentzBank
talentzbank@yahoo.com
No comments:
Post a Comment