The original title ‘7 habits of highly
effective people’ actually belongs to the famous motivational speaker and
author, John C. Maxwell. Though I am yet to read the book, I just
wanted to adopt the topic/title for today’s piece. And I purposely didn’t include the word ‘highly’
because I believe we don’t have a considerable ratio of successful music
artistes, though we have a couple who seem to have broken through. Of course, things in the industry are better
than before. We do have a handful of
successful ones, and as for ‘highly successful’, we are getting there. 
Please don’t get me wrong. In terms of successful, I mean; international
recognition, financial rewards, quality music material, collaborations with
corporate organization and government bodies, fan base, high level of influence
and impact and many more. I believe our
industry has all it takes but we are yet to grab all the opportunities there are
and harness all there is and that has to do with music and entertainment. But I’m happy stakeholders are ‘not smiling’.
Our music industry is a hardworking and fast growing one.
This is what I mean:
I believe 2face can have more and more
influence and he can utilize his influence in a way to affect government and
society- and not just 2face but many more music artistes. And why is it just 2face..and Dbanj? They are
unique...consistent-and this is what this write up is about
I believe PSquare, Dbanj and ‘co’ can be
not just rich but also wealthy- And many more music artistes.
I believe we can begin to sell our
records in large beyond the shores of this country and even beyond Africa.
I believe the huge gap between upcoming
and successful can be covered in no time and the journey to the top can become not
impossible for the average upcoming act.
I believe the years with which an artiste
remains upcoming and broke can be less. A new act can in little time begin to
earn from his creative work.
This I believe and many more. I know it’s a gradual process. We should not
believe we have arrived. No we have not.
See what I mean now?
So here are the few habits and traits that
I have noticed in the career of the successful Nigerian artistes that there are:
Givers
They are givers.
They give more in their records and
their performances. They go the extra mile to please their fans and whoever
might be interested in their music.
They put a lot into their performances
both vocally and physically. They give their best to their audience. They are entertainers.
They are like a ‘must-have’ in shows and
events. The crowd expect to see them
because they give more than the usual.
Risk Takers
They take risks when necessary.
They
do this as long as it matters to their career and will take them and their
career to the next level.
Hardworking
They work hard.
They don’t just wait for success to
come. They are proactive. They sought
opportunities that will help their career up. And when there seem to be none lurking around,
they create opportunities for themselves.
They believe in their music and brand,
so they invest in it.
They are the first to put all they’ve
got into what they do. Their enthusiasm,
passion, and sacrifice is so evident and strong that they attract all the
material they need to progress.
Consistent
They are Consistent.
They are available in season and out of
season. They are consistently delivering what they know to do best-their music-,
irrespective of challenges or obstacles they might have faced.
Creative
They are creative with their work.
They
always come up with something new and interesting that keep them on point and
in demand.
Initiators
They are initiators.
They initiate new styles and set new
standards; and others follow suit. I’m
sure you notice this trend in the music industry-Someone ‘up’ the game or do something new, and others follow. This makes them pace setters.
They lead, others follow.
Change
They are not change resistant but they
adapt to change.
This is because they embrace the fact
that ‘change is inevitable’. Its either
you embrace change or fight change. And
if you do fight change, you might get crushed and left behind.
Hence, they don’t fight changes that
occur in the music industry. They
quickly learn the ropes and ‘up’ their game.
They stay close to the game.
They keep their ears to the ground,
their eyes open and their minds working. Hence, they keep getting it right.
Integrity
They walk their talk.
They are not just noisemakers. They ‘do’, deliver results and then campaign.
They deliver before they talk. I’m sure
you know of many examples.
Focused
They mind their own business.
They ‘hate’ less and work more. They don’t cook beef but cook ideas that will ‘wow’
their fans and grow their fanbase. They
ignore rumours. They might respond to
critism sometimes, but they don’t let it slow them down. They keep their eyes on the prize. To please their
fans is their utmost concern.
They know that if the fans are pleased; records
will sell, they’ll be booked on shows, and society will recognize and reward
them.
Original
They are original.
They are skilful about sticking to their
original style while they simultaneously upgrade their sound and fits it into
what’s in. They have their unique styles. They have a name; a name that rings a bell. Theirs is a brand name.
They are a brand in the practical sense,
A brand that carries a message,
A brand in mind.
A brand that, music lovers, corporate organizations and whatever ‘body’ that matters find it cool to associate with. Above all they are a ‘local’ brand with a ‘global’
perspective. That is, their originality
is from home, their heritage, but they are global in their delivery. They communicate their music with an intention
to reach the world. They’ve got a global view of things...
www.entertainmentideaz.gnbo.com.ng
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